Circuit of the Americas

INTEGRATED DIGITAL CAMPAIGN

INTRODUCTION

Circuit Of The Americas is a multi-purpose facility that will host the most prestigious racing events in the world, including the Formula 1 United States Grand Prix™. It is the first purpose-built Grand Prix facility in the U.S.

 

Built around a state-of-the-art 3.4-mile circuit track with capacity for 120,000 fans and an elevation change of 133 feet, the facility is designed for any and all classes of racing – from motor power, to human power.

THE CHALLENGE

Circuit of the Americas (COTA) is a 3.427-mile motor racing circuit and multi-purpose facility near Austin, Texas that hosts the most prestigious racing events in the world, including the Formula 1 United States Grand Prix™. COTA wanted to drive a strong awareness campaign in Texas.

 

Agency a|muse Digital  /  Role Art Director, Lead Designer  /  Client Circuit of the Americas

DISPLAY MEDIA & INFOGRAPHICS

THE ANSWER

Our answer was a custom multi-faceted brand integration hub to encourage visitors and promote awareness about this new economic engine for Texas.

The campaign netted over three million impressions from readers and provided the client with timeless educational content and infographics that can be re-purposed in the future.