Designer by Nature. Video Creator by Choice. Storyteller by Passion
I help organizations design better digital products — including products with AI integration. As a Director of Product Design, I lead cross-functional teams through the full product design lifecycle for AI-driven and traditional digital products alike: research, workshops, wireframing, prototyping, and usability testing that account for the unique challenges of designing AI-powered experiences (trust, transparency, user control, and human-AI interaction patterns). Alongside this, I produce the sales and marketing video content that turns product work into business results.
Design Leadership & Client Delivery
I manage client relationships and design activities across multiple concurrent engagements, translating business goals into user experience strategy for both traditional and AI-integrated digital products. I mentor and evaluate designer and present design decisions directly to stakeholders.
Video Production for Sales & Marketing
I produce product sizzle reels, client testimonials, and sales-support video content, designed to support business development and client-facing engagements.
Core skills
Product Design · AI Product Design · UX/UI Design · Design Leadership · User Research · Wireframing & Prototyping · Usability Testing · Design Systems · Client Relationship Management · Team Mentorship · Video Production · Video Editing · Adobe Creative Suite · AI Content Tools · Figma
Some of the brands I've partnered with
Bain & Company · Pfizer · American Express · USAA · ConEdison · Edelman · Vital Energy · CMM · Weatherford · The Coca-Cola Company · 7-Eleven (ICONN) · Schlumberger · Chick-fil-A · Gates Foundation · Cadillac · Texas Medical Center · Credit Suisse · Sempra Energy · M&Ms
Experience
Umbrage (Part of Bain & Co.) / Director of Product Design / January 2024 – Present
Umbrage (Part of Bain & Co.) / Senior Product Designer / October 2022 – January 2024
Avanade / Visual Design Manager / February 2020 – August 2022
Avanade / Senior Visual Design Consultant / January 2018 – February 2020
Amuse Digital (A Hearst Company) / Art Director/ March 2015 – January 2018
Amuse Digital (A Hearst Company) / Senior Designer/ May 2013 – March 2015
Idea Digital / Digital Designer / May 2012 – May 2013
BBDO New York / Designer/ January 2012– March 2012